Areas of Impact: Agricultural Extension

In international development, few tools have the potential to impact as broadly and deeply as video. From health and nutrition to economic development and empowerment, the interdisciplinary nature of video as an educational tool knows no bounds. In this article, we delve into the transformative role of community-developed video for agricultural extension, a vital component in empowering farmers with the knowledge and skills needed for sustainable livelihoods.

What is agricultural extension?

Agricultural extension serves as the conduit for applying scientific research and new knowledge to agricultural practices through farmer education. It bridges the gap between innovation and implementation, empowering farmers with the tools and techniques to enhance productivity, sustainability and resilience in their fields.
Case study 1: Agricultural Extension for Economic Development with ACDI/VOCA Honduras
In Honduras, ACDI/VOCA has pioneered agricultural extension initiatives aimed at empowering shareholder coffee farmers. Through community-led video, farmers are trained in highly technical sustainable agriculture practices, including the creation of organic fertilizer from discarded coffee pulp and composting for soil health. These videos serve as invaluable resources, supplementing hands-on training sessions and fostering a culture of continuous learning among farming communities.
Case study 2: Agricultural Extension for Youth Engagement with Africare Kenya
In Kenya, Africare harnesses the power of community-led video to engage youth in agricultural professions and small-scale vegetable production. By promoting healthy behaviors and economic security through agricultural entrepreneurship, these videos empower youth to steer clear of negative influences such as gambling and crime while fostering a sense of pride and ownership in their communities.
Case study 3: Agricultural Extension for Climate Resilience with Catholic Relief Services Ethiopia
In Ethiopia, Catholic Relief Services (CRS) addresses the pressing challenge of climate change through agricultural extension initiatives focused on resilience-building. Through compelling testimonies from farmers and practical advice on crop rotation and diversification, CRS equips communities with the knowledge and resources needed to adapt to the increasingly unpredictable climate patterns. These videos help guide farmers through drought-driven "lean seasons" and ensure food security and sustainability for future generations.
Agricultural extension is a catalyst for transformation. By harnessing the power of community-led video, organizations like ACDI/VOCA, Africare and CRS are driving positive change in agricultural communities across the globe. From economic development and youth engagement to climate resilience, the impact of these initiatives reverberates far beyond the fields, fostering sustainable livelihoods, vibrant communities and a brighter future for all.
Learn more about how video can be a powerful tool for agricultural extension as supported by peer-reviewed studies.
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