Digital Green is dedicated to improving the social, economic, and environmental sustainability of small farmer livelihoods. They raise the livelihoods of smallholder farmers across the developing world through the targeted production and dissemination of agricultural information via participatory video. This work begins by disseminating targeted agricultural information to small and marginal farmers using a cost-realistic media exchange that is supported by existing, people-based extension systems and local facilitators.
Marginal farmers in India
The Digital Green system sustains relevancy in a community by developing a framework for participatory learning. The system includes a digital video database, which is produced by farmers and experts. The content within this repository is of various types, and sequencing enables farmers to progressively become better farmers.
Sustainable agricultural practices require a longer term cost-benefit analysis; however, video can compress the time needed to reveal the change. Visiting every farmer's plot to demonstrate a particular method requires unattainable human resources and transporting every farmer to a demonstration plot at a collectively acceptable place and time is culturally and logistically impractical. Video provides a means of bringing relevant demonstrations into the homes of farmers.