In May of 2007 Matt York introduced himself to the Education Development Center in Washington DC. After 20 years in the consumer electronics industry, Matt had a hunch that these products along with his knowledge and abilities could be of great service within the international development community. The hunch is that video and audio technology can be leveraged to accelerate education in emerging markets, especially the poorest of the poor (bottom billion). With all of his contacts Matt could raise funds and in kind contributions. After teaching millions of wealthy people in US how to entertain one another with video, it seemed that training teaching in developing countries would be achievable and appropriate.